Reaching for success often, if not always, implies overcoming challenges. In this regard, business is no exception. Changing market conditions, severe competition, financial issues, staff turnover, etc., etc. How to make sure your business does not deviate from the chosen course in this ever-changing environment? Going with the flow, without the right ânavigation toolâ is surely not a good idea. What is the compass that can help you stay on the right track in business? The answer is strategic management.