No businessman would argue against the importance of strategy and strategic planning in a company's success. But what exactly is a strategy and what factors should one consider when developing it?
“Success is 20% skill and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?”
Jim Rohn
Strategy has been researched for years, both by practician business leaders and theorists. However, there hardly is a single definite answer to the above questions. Given the complex nature of strategy, the approach to defining and developing it should also be multisided.