1. Absence of clear and transparent priorities
Lack of communication, poorly-defined timelines, and unrealistic expectations - all of this lead to failure.
2. Solutions or focusing on issues
Focusing on solutions is an optimistic approach to planning. However, focusing on solutions is not going to do your company any good - always start with the issues.
3. Too many details and attributes
Keep in mind that one of the three core benefits of the Roadmap Planner is simplicity, so keep your product roadmap simple and digestible. Don’t turn it into a complex detailed release plan.
4. Treating your roadmap like a completed document
Documents are fixed and not flexible. But nowadays the truth is that any business is demanded to be flexible and adjustable. It is impossible to view the product map as fixed and frozen. Check out our article on The Art of Achieving Business Goals and be sure that you are still in line with current realities.